Dating back to Medieval times, Bock beer is a bottom-fermenting lager that generally needs extra time in cold storage, usually during the winter months, to smooth the intensity that develops during the brewing process. It is closely associated with the coming of spring to the point where whole festivals are built around it. Cincinnati annually holds one of the nation's largest Bock fests. The goat bit came from a slight language differences between the north and south of Germany. The pronunciation of Einbeck, where the beer originated, was misunderstood by the Bavarians to be “ein bock,” which means “billy goat." Look great while you celebrate in this cool design printed on our super-soft, poly-cotton blend.