The Official Beaver's Mini Mart Fundraiser from Cincy Shirts

Shop the official Cincy Shirts Beaver's Mini Mart fundraiser shirt. 25% of gross sales from the Beaver's Mini Mart shirts and hats goes directly to Beaver's Mini Mart to help keep its doors open and its legal case funded.

Why Cincy Shirts created this fundraiser

Buc-ee's filed a federal trademark lawsuit against Beaver's Mini Mart in Beavercreek, Ohio, alleging that the store's name and beaver logo infringe its trademarks. As the dispute drew local and national attention, Cincy Shirts launched Beaver's Mini Mart shirts and hats to help the independent business with its legal costs.

25% of gross sales from the Cincy Shirts Beaver's Mini Mart shirts and hats goes directly to Beaver's Mini Mart. Cincy Shirts is also supplying the store with inventory it can sell at its own location at 1592 Hanes Road in Beavercreek.

The fundraiser was launched with the store owner's approval. Chron reported that Cincy Shirts had spoken with Beaver's Mini Mart owner Vik Boparai and that he approved the T-shirt and hat sales.

Watch the Beaver's Mini Mart campaign take off

The story quickly moved beyond Beavercreek. Local supporters, news outlets and social media accounts helped turn the fundraiser into a much bigger conversation about small business, trademarks and community support.

Watch Dayton Daily News coverage on Instagram  |  Watch more Beaver's Mini Mart campaign coverage

Cincy Shirts and the Beaver's Mini Mart fundraiser in the news

More national coverage of the Beaver's Mini Mart story

The underlying trademark dispute has continued to generate national coverage, giving the Beaver's Mini Mart story a much larger audience.

• The Verge: Buc-ee's dodges John Oliver to sue another small business
• Houston Chronicle: Buc-ee's sues Ohio mini mart over beaver logo after John Oliver parody
• The Wall Street Journal: Buc-ee's trademark blitz sparks backlash in Beavercreek and on HBO

Beaver's Mini Mart fundraiser FAQ

Where can I buy the official Beaver's Mini Mart shirt from Cincy Shirts?

Online, buy the official Cincy Shirts fundraiser shirt directly at CincyShirts.com. Cincy Shirts is also supplying Beaver's Mini Mart with inventory for sale at its own location. Third-party marketplace listings are not verified as part of this fundraiser.

How much of the Beaver's Mini Mart merchandise sales goes to the store?

25% of gross sales from the Cincy Shirts Beaver's Mini Mart shirts and hats goes directly to Beaver's Mini Mart to help keep its doors open and its legal case funded.

Is the Cincy Shirts fundraiser approved by Beaver's Mini Mart?

Yes. Chron reported that Cincy Shirts had spoken with Beaver's Mini Mart owner Vik Boparai and that he approved the T-shirt and hat sales.

What is the Beaver's Mini Mart lawsuit about?

Buc-ee's alleges that Beaver's Mini Mart's name and cartoon beaver branding infringe Buc-ee's trademarks. Beaver's Mini Mart has received widespread community support as the dispute moves forward.