The new FC Cincinnati logo has been unveiled, and while it looks like the old one only modified, it turns out there is more going on than meets the eye. Indeed, the badge of many MLS teams functions as more than just a logo, often holding a deeper meaning, with subtle design cues relating to the area that the team calls home.
Other’s, not so much. Take the Vancouver Whitecaps FC, for example (below left). Their logo, while awesome, is merely a stylish representation of the city's two biggest natural attractions, the Western Rocky Mountains and the Pacific Ocean.
Head south to Seattle and you’ll find one of the most popular teams in MLS, the Sounders (er, Sounders FC). Not surprisingly, their badge (above right) prominently features the city’s iconic Space Needle. Like Vancouver’s, it’s as simple as that.
Further south, the Pacific Northwest’s other side, the Portland Timbers, also have a dominant symbol on their badge (below left), in this case an ax. That, of course, honors the area’s rich history as a logging center. The references don’t stop there though. Three angled chevrons represent the city’s participation in the old North American Soccer League in the ‘70s, the United Soccer League, and the MLS today. Also, the crest is slightly more circular than most badges and reflects “unity, wholeness, and the pursuit of perfection.”
The Chicago Fire’s logo (above right), at first glance, also seems pretty straightforward, evoking the image of a firefighter's badge. A stylized “C” takes inspiration from the way that letter is used by fellow Windy City sports teams the Cubs and Bears. The star surrounding the “C” is echoed by the city flag of Chicago. The stars stand for The Great Chicago Fire in 1871, the two World’s Fairs (1893 & 1933) held in the city, and the Ft. Dearborn Massacre.
Orlando too has a deceptively simple badge (above). The shape of the badge is a holdover from their USL team, while the color purple was chosen because no one else in the league was using it. The lion was chosen because it “is strong, proud, and stoic. The king of the jungle never shies away from an opponent.” A subtle crown on the Lion's head represents the club’s dominant run in the USL. The mane of the lion, made to look like sun rays, of course, is a nod to Central Florida’s copious amount of sunshine.
Asking around the Cincy Shirts offices, the badges for Columbus and Atlanta got favorable reviews.
Columbus recently redid theirs, as their previous badge (below left) was considered by some to be the worst in all of professional sports. The new one is a circle, but a small crest with the number 96 inside honors the old shield as well as the year the club was founded. Nine diagonal lines refer to the other charter members of MLS, of which Columbus was one. A checkerboard pattern of the team’s colors is a shout-out to the fans.
Atlanta (above right) also has a circular badge but in their case it honors the city’s seal as well as the 1996 Olympics which were held there. The “A” is obvious and while the nickname exists elsewhere (including Minnesota and D.C. in MLS), here it signifies the many cultures that make Atlanta great. Five stripes represent the pillars of the team’s character which are unity, determination, community, excellence, and innovation. The black stripes are also a nod to Atlanta's history as an important railroad hub.
Which brings us back to Cincinnati and the new FC Cincinnati badge, which as a lot going on, especially compared to other MLS badges. As the image below shows, the city’s topography, the location of the club’s home pitch, it’s time in the USL, and more.
475 comments
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Blaise Corrigan
“COREASSETINC @ GMAIL.COM/Telegram: @ COREASSETINC”.
Hello, my name is Blaise Corrigan, and I’m 56 years old from the United Kingdom. My family and I recently endured an incredibly challenging experience that I wouldn’t wish on anyone, my wife agitated against investing into cryptocurrency but I went behind her back and proceeded with the investment platform. We became victims of a cryptocurrency investment fraud scheme that saw us lose a staggering $807,000 in USDT and Bitcoins. The fraudsters had created a convincing facade, and we were lured into investing, only to discover later that the platform was a complete scam with many scammed victims. I didn’t know how to tell my wife but she noticed something was a miss and started asking questions, I was left devastated telling her the whole story, not just financially, but emotionally, as I had trusted these people and believed in the legitimacy of the investment. After the initial shock wore off, together we desperately searched for ways to recover the lost funds. It seemed like an impossible task, and we felt as though there was no hope. That’s when, by sheer luck, we stumbled across a comment about COREASSETINC RECOVERY FIRM, a cryptocurrency and funds recovery organization with a proven track record in cybersecurity and fraud recovery. We decided to reach out to them, and from the first interaction, we were impressed with their professionalism and transparency. They explained the recovery process in detail and reassured us that they had the skills and expertise to track down the perpetrators and recover our funds. This gave us a renewed sense of hope, something we hadn’t felt in months, they were relentless and worked tirelessly to make it possible. What truly stood out during our experience with COREASSETINC RECOVERY FIRM was their dedication to the recovery process. The team went above and beyond, using sophisticated tracking tools and cyber forensics to gather critical information leaving no stone unturned in their pursuit of recovery. Within a matter of weeks, they had successfully located the funds and traced the scam back to the fraudsters responsible. They worked with the authorities to ensure the criminals were held accountable for their actions with a vast network of contacts. To our relief, the team at COREASSETINC RECOVERY FIRM was able to recover every single penny we had lost. The funds were returned in full, and the sense of closure we felt was invaluable. We couldn’t have imagined such a positive outcome in the early stages of our recovery journey, and we are deeply grateful for the work they did. If you ever find yourself in a similar situation, I highly recommend contacting COREASSETINC RECOVERY FIRM. Their expertise, transparency, and dedication to their clients make them the go-to choice for anyone seeking to recover lost cryptocurrency funds. They truly gave us back our financial future and they are indeed recovery experts.
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