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There's Often More to a Soccer Team's Badge Than You Think

MLS Shield

The new FC Cincinnati logo has been unveiled, and while it looks like the old one only modified, it turns out there is more going on than meets the eye. Indeed, the badge of many MLS teams functions as more than just a logo, often holding a deeper meaning, with subtle design cues relating to the area that the team calls home.

Other’s, not so much. Take the Vancouver Whitecaps FC, for example (below left). Their logo, while awesome, is merely a stylish representation of the city's two biggest natural attractions, the Western Rocky Mountains and the Pacific Ocean.

 

                                 

Head south to Seattle and you’ll find one of the most popular teams in MLS, the Sounders (er, Sounders FC). Not surprisingly, their badge (above right) prominently features the city’s iconic Space Needle. Like Vancouver’s, it’s as simple as that.

Further south, the Pacific Northwest’s other side, the Portland Timbers, also have a dominant symbol on their badge (below left), in this case an ax. That, of course, honors the area’s rich history as a logging center. The references don’t stop there though. Three angled chevrons represent the city’s participation in the old North American Soccer League in the ‘70s, the United Soccer League, and the MLS today. Also, the crest is slightly more circular than most badges and reflects “unity, wholeness, and the pursuit of perfection.”

  
The Chicago Fire’s logo (above right), at first glance, also seems pretty straightforward, evoking the image of a firefighter's badge. A stylized “C” takes inspiration from the way that letter is used by fellow Windy City sports teams the Cubs and Bears. The star surrounding the “C” is echoed by the city flag of Chicago. The stars stand for The Great Chicago Fire in 1871, the two World’s Fairs (1893 & 1933) held in the city, and the Ft. Dearborn Massacre.


Orlando too has a deceptively simple badge (above). The shape of the badge is a holdover from their USL team, while the color purple was chosen because no one else in the league was using it. The lion was chosen because it “is strong, proud, and stoic. The king of the jungle never shies away from an opponent.” A subtle crown on the Lion's head represents the club’s dominant run in the USL. The mane of the lion, made to look like sun rays, of course, is a nod to Central Florida’s copious amount of sunshine.

Asking around the Cincy Shirts offices, the badges for Columbus and Atlanta got favorable reviews.

Columbus recently redid theirs, as their previous badge (below left) was considered by some to be the worst in all of professional sports. The new one is a circle, but a small crest with the number 96 inside honors the old shield as well as the year the club was founded. Nine diagonal lines refer to the other charter members of MLS, of which Columbus was one. A checkerboard pattern of the team’s colors is a shout-out to the fans.

                      
Atlanta (above right) also has a circular badge but in their case it honors the city’s seal as well as the 1996 Olympics which were held there. The “A” is obvious and while the nickname exists elsewhere (including Minnesota and D.C. in MLS), here it signifies the many cultures that make Atlanta great. Five stripes represent the pillars of the team’s character which are unity, determination, community, excellence, and innovation. The black stripes are also a nod to Atlanta's history as an important railroad hub.

Which brings us back to Cincinnati and the new FC Cincinnati badge, which as a lot going on, especially compared to other MLS badges. As the image below shows, the city’s topography, the location of the club’s home pitch, it’s time in the USL, and more.

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458 comments

Emiliano Menchaca

Emiliano Menchaca

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Emiliano Menchaca

Emiliano Menchaca

Having retired after a fulfilling career as a lecturer, I never imagined that I would become the target of a cryptocurrency scam. Yet, life often takes unexpected turns, and this experience became a painful but unforgettable lesson in the dangers of the digital world. I had invested in a cryptocurrency trading platform that promised extraordinarily high returns. At first, everything seemed legitimate. The platform was easy to navigate, and customer support was responsive and professional. The allure of rapid profits clouded my judgment, and I overlooked some initial warning signs. As time went on, however, I began to notice troubling issues. The platform’s fees were disproportionately high, and the process for withdrawing funds became increasingly complicated and opaque. Despite these red flags, I chose to trust the system, convinced that the investment would eventually pay off. That trust was shattered when I attempted to transfer my funds, only to discover that the platform had disappeared, taking my money with it. The realization that I had been scammed was devastating. A significant portion of my retirement savings was gone, and I felt as though I had failed not only myself but also my family, who relied on me for financial security. Though heartbroken and shaken, I refused to give up. I turned to online research, determined to find a way to recover my lost funds. I spent countless hours reading about others who had fallen victim to similar scams and seeking any advice or solutions that might help. It was during this search that I came across CORE ASSET INC , a service that specializes in assisting victims of online fraud. Desperate but hopeful, I decided to reach out, unsure of what to expect. Working with CORE ASSET INC has been a long and challenging process, but it has also been a crucial step toward regaining control over my situation. While I know I can never fully undo the loss, the experience has taught me valuable lessons about the importance of vigilance in the digital age. I’ve learned to be far more cautious with my investments and to question offers that seem too good to be true. Most importantly, I’ve learned that even in the face of hardship, there is always an opportunity to learn, adapt, and seek help when needed. CORE ASSET INC saved me from my worst nightmare and I was able to get back my lost investment funds which can be equally possible in your own case, the road to recover back from scammers is a battle with the unknown and requires unique skills with top notch professionals to get back whatever you have lost to these con artists ravaging the Internet destroying people’s. CORE ASSET INC kept to their word from the onset that my funds will be recovered, I am eternally grateful for their actions and commitment to fighting fraud. Sharing my experience with these amazing and trustworthy people recovering back my lost funds is in purpose of creating awareness for others like me out there seeking retrieval of their lost funds, they changed my story after facing the darkest moments of my life.

Having a recovery service committed to helping victims of online fraud is a wake up call and a sign that there are still good people in this world. Letting “COREASSETINC @ Gmail.com/Telegram: @ COREASSETINC” handle your recovery case is the best possible way of recovering your scam funds.

Susan Bakula

Susan Bakula

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Susan Bakula

Susan Bakula

I was desperate and greedy when I lost everything to scammers investing into cryptocurrency dreaming of financial freedom, I trusted the wrong people and to make matters worse I lost everything I had worked for all my life including my house. They never replied to my messages, I was drowned in sorrows and never dreamed of ever getting back what I thought I had lost forever including my house to a sophisticated fraudulent Ponzi scheme, I got back everything $300,300 lost digital assets all thanks to DARKRECOVERYHACKS expertise and relentless efforts to help me retrieve back my lost investment funds. They kept to their words from the onset that my funds will be retrieved and I will forever appreciate their efforts to make sure my funds were retrieved back, they restored my finances which was the best moment of my life, I never imagined being in such predicament and equally retrieving back my lost funds. They are worthy experts and amazing people, I recommend them for victims of online fraud because they are trustworthy with a clear purpose and priority which is helping victims of scam with a clear roadmap to potential recovery, it wasn’t an easy ride to recovery but they persisted I give them a chance and time to understand the scammers tricks, to beat them to their game. I will forever be grateful to DARKRECOVERYHACKS for coming to my rescue in my darkest moments even when I doubted the possibility of regaining control of my lost funds, they can do the same for you, reach out to them for their exceptional recovery service " DARKRECOVERYHACKS@ Gmail dot com/ Telegram handle: @ DARKRECOVERYHACKS" .

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