The new FC Cincinnati logo has been unveiled, and while it looks like the old one only modified, it turns out there is more going on than meets the eye. Indeed, the badge of many MLS teams functions as more than just a logo, often holding a deeper meaning, with subtle design cues relating to the area that the team calls home.
Other’s, not so much. Take the Vancouver Whitecaps FC, for example (below left). Their logo, while awesome, is merely a stylish representation of the city's two biggest natural attractions, the Western Rocky Mountains and the Pacific Ocean.
Head south to Seattle and you’ll find one of the most popular teams in MLS, the Sounders (er, Sounders FC). Not surprisingly, their badge (above right) prominently features the city’s iconic Space Needle. Like Vancouver’s, it’s as simple as that.
Further south, the Pacific Northwest’s other side, the Portland Timbers, also have a dominant symbol on their badge (below left), in this case an ax. That, of course, honors the area’s rich history as a logging center. The references don’t stop there though. Three angled chevrons represent the city’s participation in the old North American Soccer League in the ‘70s, the United Soccer League, and the MLS today. Also, the crest is slightly more circular than most badges and reflects “unity, wholeness, and the pursuit of perfection.”
The Chicago Fire’s logo (above right), at first glance, also seems pretty straightforward, evoking the image of a firefighter's badge. A stylized “C” takes inspiration from the way that letter is used by fellow Windy City sports teams the Cubs and Bears. The star surrounding the “C” is echoed by the city flag of Chicago. The stars stand for The Great Chicago Fire in 1871, the two World’s Fairs (1893 & 1933) held in the city, and the Ft. Dearborn Massacre.
Orlando too has a deceptively simple badge (above). The shape of the badge is a holdover from their USL team, while the color purple was chosen because no one else in the league was using it. The lion was chosen because it “is strong, proud, and stoic. The king of the jungle never shies away from an opponent.” A subtle crown on the Lion's head represents the club’s dominant run in the USL. The mane of the lion, made to look like sun rays, of course, is a nod to Central Florida’s copious amount of sunshine.
Asking around the Cincy Shirts offices, the badges for Columbus and Atlanta got favorable reviews.
Columbus recently redid theirs, as their previous badge (below left) was considered by some to be the worst in all of professional sports. The new one is a circle, but a small crest with the number 96 inside honors the old shield as well as the year the club was founded. Nine diagonal lines refer to the other charter members of MLS, of which Columbus was one. A checkerboard pattern of the team’s colors is a shout-out to the fans.
Atlanta (above right) also has a circular badge but in their case it honors the city’s seal as well as the 1996 Olympics which were held there. The “A” is obvious and while the nickname exists elsewhere (including Minnesota and D.C. in MLS), here it signifies the many cultures that make Atlanta great. Five stripes represent the pillars of the team’s character which are unity, determination, community, excellence, and innovation. The black stripes are also a nod to Atlanta's history as an important railroad hub.
Which brings us back to Cincinnati and the new FC Cincinnati badge, which as a lot going on, especially compared to other MLS badges. As the image below shows, the city’s topography, the location of the club’s home pitch, it’s time in the USL, and more.
472 comments
kylie
BEST ONLINE SPELL CASTER (marianspells@gmail.com)
DR MARIAN is none to be compared in regards to having solutions to your relationship or marital problems. My name is Laura. I have been battling with depression for a very long time knowing it’s as a result of heartbreak when my boyfriend left me for another lady. I never knew he took the decision to be gone from me until months passed and I was unable to reach him. I had to contact DR MARIAN when I heard about how she has helped lots of people having relationship issues and also how FAST AND EFFECTIVE her spells are. She told me all that was needed to be done to restore the love and connections between me and my man which she did. The result started manifesting after 48 hours as she promised. This may sound weird but it is 100% true that she does not fail anyone. if you are also having relationship issues, Worry no more and contact her now via:
marianspells@gmail.com
kylie
BEST ONLINE SPELL CASTER (marianspells@gmail.com)
DR MARIAN is none to be compared in regards to having solutions to your relationship or marital problems. My name is Laura. I have been battling with depression for a very long time knowing it’s as a result of heartbreak when my boyfriend left me for another lady. I never knew he took the decision to be gone from me until months passed and I was unable to reach him. I had to contact DR MARIAN when I heard about how she has helped lots of people having relationship issues and also how FAST AND EFFECTIVE her spells are. She told me all that was needed to be done to restore the love and connections between me and my man which she did. The result started manifesting after 48 hours as she promised. This may sound weird but it is 100% true that she does not fail anyone. if you are also having relationship issues, Worry no more and contact her now via:
marianspells@gmail.com
Matthew
Struggling with the genital herpes was super hectic for me till i got in contact with Dr.Ogudugu on YouTube who got me the permanent cure Email: greatogudugu@gmail.com
Luke Combs
I want to testify about cliff who help me invest my bitcoin and made me who i am today, i never believe in bitcoin investment till i met cliff, I saw so many testimony about cliff helping people to invest their bitcoin, So i decide to contact him and invested $500 and after 7 days i receive my profit of $5,000 on my bitcoin wallet, Ever since i have been investing with them and i always receive my profit without any delay, so if you want to invest your bitcoin, cliff is the best trader you can invest with and getting your profit is guarantee, So if you want to invest just contact them and they will guide you on how start your investment . Email: smartlucasrecovery@gmail.com
or WhatsApp : +4915214137658,
Bella James
Hello! I’m very excited to share what worked for me to everyone. I’m completely cured from my HSV1&2 with the use of natural medicine. I have used Oregano oil, Coconut oil, Acyclovir, Valacyclovir, Famciclovir and some other products/supplements and it hasn’t helped ever since I was diagnosed. I got outbreaks frequently and was completely devastated and I went online for a possible cure and how to get rid of Herpes. On a fateful day after taking my bath, I took my phone and was going through some research, I bumped into a testimonial of a Herbs doctor { Dr Awase } who cures diverse diseases/viruses with Herbal medication. I was hopeful but also doubted the claim. But after a while I thought “what do I have to lose?” so I decided to reach out. He prepared a cure using roots and herbs which I steadily took for 14days as prescribed by him. I am quite glad I decided to reach out because I am totally cured from Herpes after a medical checkup was done by my Dr. So I’ve decided to make a quick testimony for anyone out there who is probably suffering from an illness they can’t handle to reach out to Dr Awase. He specializes in curing lots of illnesses such as HIV, ENDOMETRIOSIS, PCOS, OVARIAN CYST, IBS, INFERTILITY CANCER, AUTISM and lots more. I’m here to let you all know that you can also be cured just like me and you don’t have to live with any sort of illness for the rest of your life. To reach out, Contact him via WhatsApp below or Email
WhatsApp +2349074997110
Email:- dr.awaseherbalhome@ gmail .com
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.